I'm Begüm, a Milan-based senior graphic designer. I build identity systems that outlast their launch, and lead them from the first pitch to the hundredth application, across brand, motion and digital.
9+ years in Milan agencies across brand systems, art direction, motion and UI/UX for Ferrero, Nutella, Hershey's and Haier. My concept won the Casa Ferrero pitch in 2019, and I have led the identity since 2023, art-directing every application against the system.
Approach
Pitch, system, direction, stewardship. I set the rules before the first application, art-direct everything against them, and keep the identity consistent as it grows.
0+
years of experience
Brand systems, art direction, motion and UI/UX for international clients.
0+
years of experience
Brand systems, art direction, motion and UI/UX for international clients.
0+
years of experience
Brand systems, art direction, motion and UI/UX for international clients.
0+
markets
One brand and campaign system for Hershey's across the AEMEA region.
0+
markets
One brand and campaign system for Hershey's across the AEMEA region.
0+
markets
One brand and campaign system for Hershey's across the AEMEA region.
0K+
employees reached
By a single internal campaign brand for Ferrero's SAP S/4 rollout.
0K+
employees reached
By a single internal campaign brand for Ferrero's SAP S/4 rollout.
0K+
employees reached
By a single internal campaign brand for Ferrero's SAP S/4 rollout.
