Milan -

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Begüm Ökten

Brand & Visual Systems

FMCG

Creative Direction

Consumer Electronics

Visual Identity

Fashion Tech

Senior Graphic Designer in Milan. I design brand identities, art direction and motion for Ferrero, Nutella, Hershey’s and Haier.

View selected work

ART DIRECTION

+ BRAND SYSTEMS

( Selected Work )

Go to Motion & Digital ↓

CASA FERRERO

BRAND IDENTITY

CASA FERRERO

BRAND IDENTITY

FERRERO — MISSION S/4

CAMPAIGN DESIGN

FERRERO — MISSION S/4

CAMPAIGN DESIGN

HAIER

SUB-BRAND IDENTITY

HAIER

SUB-BRAND IDENTITY

NUTELLA

CAMPAIGN DESIGN

NUTELLA

CAMPAIGN DESIGN

The Power of One campaign poster in a subway station

HERSHEY'S

BRAND IDENTITY

HERSHEY'S

BRAND IDENTITY

STYLERA

DIGITAL PRODUCT DESIGN

STYLERA

DIGITAL PRODUCT DESIGN

CASA FERRERO

BRAND IDENTITY

FERRERO — MISSION S/4

CAMPAIGN DESIGN

HAIER

SUB-BRAND IDENTITY

NUTELLA

CAMPAIGN DESIGN

HERSHEY'S

BRAND IDENTITY

STYLERA

DIGITAL PRODUCT DESIGN

Explore the projects

Motion & digital

Selected motion work, with my contribution beside each clip.

Haier — Christmas film

Concept, static design and animation in Adobe After Effects.

View project ↗

Nutella — campaign motion

Motion execution within Nutella’s established visual language.

View project ↗

Ferrero — Mission S/4

Campaign concept and visual identity extended into motion.

View project ↗

Explore digital product design: Stylera ↗

( About Me )

The idea matters. So does every detail.

At MLC Design Consulting in Milan, I work across brand identity, art direction and campaigns for international clients.

I created the winning Casa Ferrero identity concept in 2019. The logo remains in use today.

( Services )

Brand identities, campaigns and digital experiences.

Art Direction

Concept, visual language and campaign execution. For Nutella, I developed retail layouts and a shared framework for co-brand campaigns.

Art Direction

Concept, visual language and campaign execution. For Nutella, I developed retail layouts and a shared framework for co-brand campaigns.

Art Direction

Concept, visual language and campaign execution. For Nutella, I developed retail layouts and a shared framework for co-brand campaigns.

Brand Identity

Marks, typography, colour, guidelines and applications. Casa Ferrero began with my winning identity concept; for Haier, I extended an existing system into the sustainability mark and Academy identity proposals.

Brand Identity

Marks, typography, colour, guidelines and applications. Casa Ferrero began with my winning identity concept; Haier extended into environments and sub-brands.

Brand Identity

Marks, typography, colour, guidelines and applications. Casa Ferrero began with my winning identity concept; Haier extended into environments and sub-brands.

Motion & Digital

Animated identities, digital campaigns and interfaces. For Stylera, I researched and tested user journeys before designing the final UI.

Motion & Digital

Animated identities, digital campaigns and interfaces. For Stylera, I researched and tested user journeys before designing the final UI.

Motion & Digital

Animated identities, digital campaigns and interfaces. For Stylera, I researched and tested user journeys before designing the final UI.

( How I Work )

(01)

Concept development

I develop distinct visual routes, show how each answers the brief and refine the selected direction.

(01)

Concept development

I develop distinct visual routes, show how each answers the brief and refine the selected direction.

(02)

Design decisions

I explain the logic behind a direction. For Haier, I built new sustainability and academy marks from the faceted pattern already in the brand guidelines.

(02)

Design decisions

I explain the logic behind a direction. For Haier, I used the existing faceted pattern to connect signage, environments and sub-brand marks.

(02)

Design decisions

I explain the logic behind a direction. For Haier, I used the existing faceted pattern to connect signage, environments and sub-brand marks.

(03)

Collaborative execution

I work with other designers to carry a direction across applications. At Hershey's, our two-person team developed the regional identity and campaign.

(03)

Collaborative execution

I work with other designers to carry a direction across applications. At Hershey's, our two-person team developed the regional identity and campaign.

(04)

Practical handover

I make systems usable by the people producing them. Casa Ferrero’s guidelines let other designers keep extending the identity years after the pitch.

(04)

Practical handover

I make systems usable by the people producing them. Haier's 94-page guidelines were written for plant managers and signage suppliers.

(04)

Practical handover

I make systems usable by the people producing them. Haier's 94-page guidelines were written for plant managers and signage suppliers.

( Project Scale )

years of experience

Brand systems, art direction, motion and UI/UX for international clients.

years of experience

Brand systems, art direction, motion and UI/UX for international clients.

years of experience

Brand systems, art direction, motion and UI/UX for international clients.

regional identity

A shared brand and campaign system for Hershey’s AEMEA, developed in a team of two.

regional identity

A shared brand and campaign system for Hershey’s AEMEA, developed in a team of two.

regional identity

A shared brand and campaign system for Hershey’s AEMEA, developed in a team of two.

10,000+

intended employee audience

Campaign identity for Ferrero's SAP S/4 programme, designed for an audience of 10,000+ employees.

10,000+

intended employee audience

Campaign identity for Ferrero's SAP S/4 programme, designed for an audience of 10,000+ employees.

10,000+

intended employee audience

Campaign identity for Ferrero's SAP S/4 programme, designed for an audience of 10,000+ employees.

( Origins )

Kitchen tablet stand and smart scale, thesis sketches, Politecnico di Milano

Paper and cardboard study models, PeLiDesign

Drawing, product concepts and physical prototypes: three studies from before my work in brand design.

View the full collection ↗

HAVE A ROLE OR PROJECT IN MIND?
LET'S TALK.

CONTACT

HAVE A ROLE OR PROJECT IN MIND?
LET'S TALK.

CONTACT

HAVE A ROLE OR PROJECT IN MIND?
LET'S TALK.

CONTACT

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